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Seismic partnered with producers at TODAY to tell a customer success story that leveraged the Helix platform’s popular nutrition app LoseIt!’s embodyDNA. The TODAY segment reached an estimated 4 million households through broadcast, and garnered 9.6 million UVM on NBC Online and TODAY Online. In addition, TODAY shared the segment on its social platforms earning the video exposure to 4.4 million followers on Twitter.

BD
SHAPING A MARKET

BD launched a major market shaping campaign to raise awareness of hospital drug diversion and help foster a dialogue around this underreported contributor to the opioid epidemic. The campaign catalyst was a first-of-its-kind research report titled Health Care’s Hidden Epidemic: A Call to Action on Hospital Drug Diversion. To navigate the shifting and ever-evolving media landscape, Seismic managed the development and delivery of an integrated marketing campaign targeting key stakeholders including customers, influencers, key associations, policy makers and members of the press.

BD
SHAPING A MARKET

BD launched a major market shaping campaign to raise awareness of hospital drug diversion and help foster a dialogue around this underreported contributor to the opioid epidemic. The campaign catalyst was a first-of-its-kind research report titled Health Care’s Hidden Epidemic: A Call to Action on Hospital Drug Diversion. To navigate the shifting and ever-evolving media landscape, Seismic managed the development and delivery of an integrated marketing campaign targeting key stakeholders including customers, influencers, key associations, policy makers and members of the press.

ILLUMINA
ELEVATING A MARKET LEADER

Illumina enjoyed status as a market leader in 2011 but was not earning press coverage reflective of its position as an innovative company at the forefront of the genomics revolution. Seismic built Illumina’s strategic PR program from the ground up and within 18 months, the company earned accolades such as the World’s Smartest Company by MIT Technology Review, a 6-page feature on then-CEO Jay Flatley in Forbes and an impressive deluge of top tier coverage. In addition, the social media thought leadership program designed for current CEO Francis deSouza has been designated a must-follow by industry influencers.

RADY CHILDREN’S INSTITUTE FOR GENOMIC MEDICINE
AMPLIFYING WITH SOCIAL

Seismic created a strategic social media and executive thought leadership program to raise the visibility of exciting new content, promote a Grand Rounds tour at Rady Children’s and increase registrations for their annual conference. A combination of paid and organic social media posts helped to increase conference attendance by 20%.

TRUVIAN
ESTABLISHING CREDIBILITY

Truvian secured Series B financing to develop an automated benchtop system for a full suite of health tests from a small sample of blood. In the wake of the Theranos scandal, skepticism was rampant among the media. Truvian established credibility and drove home the message of how the company is well-positioned to fill the unmet need to make routine health testing convenient, affordable and actionable. Truvian’s CEO and third-party KOLs pre-briefed reporters, providing background and addressing the skepticism head-on. Seismic worked with Truvian to draft sound and transparent messaging which resonated with the media. The campaign generated more than 18 articles in outlets including Biospace, FierceBiotech, MedCity News, San Diego Union Tribune, TechCrunch, Wall Street Journal for a total of 121 million impressions and a KGTV broadcast segment which aired in 16 markets.

ASPEN NEUROSCIENCE
COMING OUT OF STEALTH MODE

Aspen Neuroscience had been quietly developing the first autologous induced pluripotent stem cell-based therapy to treat Parkinson disease. After raising seed funding, they wanted to raise visibility in order to attract more investors for a future Series A funding. Rather than simply announce the seed funding, Seismic used this as an opportunity to officially launch the company. Leaning heavily on the credibility of Aspen’s senior management, Seismic recommended a campaign that led with scientific innovation and positioning this important industry first. The campaign involved conducting multiple briefings under embargo with trusted reporters. When the news was announced, coverage appeared in outlets including BioCentury, EndPoints News, FierceBiotech and Xconomy, as well as regional coverage in the San Diego Union Tribune for a total circulation of 3.8 million readers

ASPEN NEUROSCIENCE
COMING OUT OF STEALTH MODE

Aspen Neuroscience had been quietly developing the first autologous induced pluripotent stem cell-based therapy to treat Parkinson disease. After raising seed funding, they wanted to raise visibility in order to attract more investors for a future Series A funding. Rather than simply announce the seed funding, Seismic used this as an opportunity to officially launch the company. Leaning heavily on the credibility of Aspen’s senior management, Seismic recommended a campaign that led with scientific innovation and positioning this important industry first. The campaign involved conducting multiple briefings under embargo with trusted reporters. When the news was announced, coverage appeared in outlets including BioCentury, EndPoints News, FierceBiotech and Xconomy, as well as regional coverage in the San Diego Union Tribune for a total circulation of 3.8 million readers

RADY CHILDREN’S INSTITUTE FOR GENOMIC MEDICINE
AMPLIFYING WITH SOCIAL

Seismic created a strategic social media and executive thought leadership program to raise the visibility of exciting new content, promote a Grand Rounds tour at Rady Children’s and increase registrations for their annual conference. A combination of paid and organic social media posts helped to increase conference attendance by 20%.

PARADIGM
UNIFYING A BRAND

Paradigm conducted a holistic corporate rebranding initiative to reach a broader set of customers and more accurately reflect its expanded service offering. To ensure the launch was seamless and well-received, Seismic assisted Paradigm with an integrated strategy which included messaging and narrative development, advanced outreach to top trade publications, executive presentations, sales, employee, client and partner communications, and social media amplification — all strategically timed to launch just prior to their largest industry event.

YuMe
INFLUENCING THE INFLUENCERS

To take advantage of monetization opportunities associated with immersive ad formats, including VR and AR, YuMe hosted a premium event in New York City to share the results of a consumer research study, via a panel of 3rd party experts. Reporters and analysts were invited to an exclusive Q&A session following the presentation. Seismic developed the theme, created the panel content, Q&A and messaging, conducted spokesperson prep sessions, and amplified the event via social media before, during and after.

YuMe
INFLUENCING THE INFLUENCERS

To take advantage of monetization opportunities associated with immersive ad formats, including VR and AR, YuMe hosted a premium event in New York City to share the results of a consumer research study, via a panel of 3rd party experts. Reporters and analysts were invited to an exclusive Q&A session following the presentation. Seismic developed the theme, created the panel content, Q&A and messaging, conducted spokesperson prep sessions, and amplified the event via social media before, during and after.

CRITEO
BOOSTING SALES REVENUE

Criteo was eager to share its ability to help brands leverage ad targeting to reach the highest​ intent shoppers across the Internet with a wider audience. Seismic’s proactive media outreach earned the interest of Adweek. By leveraging the case study of a household name — Hasbro — Seismic landed a full-page feature in the publication’s print edition, which was featured prominently on Adweek’s website, and was included in a follow up, weekly roundup article. Weeks later, Hasbro’s #1 competitor increased its annual spend with Criteo by $8M.

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