Why You Shouldn’t Worship the False Idol of PR Tactics

Why You Shouldn’t Worship the False Idol of PR Tactics

Article by: Jeremy James

Posted on: August 1, 2016

Just because a tactic is “cool” doesn’t mean it should be executed. Every tactical idea should be evaluated through the filter of the program objectives and strategies. If it doesn’t pass this test, don’t do it — no matter how exciting or cool it seems.

Excerpt. See the full article at PR News.