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Caroline Rutten

Account Coordinator

San Francisco

Caroline is a passionate storyteller and creative strategic communicator, who spent over eight years as a journalist. She joined Seismic in March 2021 after graduating from University of California, Davis with a Bachelor’s in Sociology, summa cum laude. During her time at UC Davis, she was a writer, editor, and digital content director for The California Aggie, the university’s independent and student-run newspaper, and held multiple internships in both state and federal political communications. Notably, she was a public affairs intern for the Department of Defense in Washington, D.C. during the confirmation of former Secretary Mark Esper. Caroline offers a unique perspective to strategic communications by deeply understanding not only what makes a story captivating, but also the broader context in which the story exists. 

On the Seismic team, Caroline manages award and speaker opportunities, having earned client recognition from publications like CBInsights and Healthcare Technology Report as well as participation at conferences like PMWC. She contributes to running the social media program, and manages coverage tracking and media analysis requests. 

 

Why is communications/storytelling your purpose?

Storytelling is a practice of sincere empathy. It is the act of speaking to others, translating their experiences — nuances, complexities, and emotions included — and broadcasting their perspective for others to absorb. Healthcare is one area specifically that benefits from clear and humanistic storytelling, distilling complicated information to its key points and relating it to how it impacts individuals directly, industries of focus, and society at large.

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