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Kristen White

Account Director

San Francisco

Kristen has spent the majority of her career working side-by-side with clients of all sizes, developing customized strategies and tactics to help them reach their target audiences and grow their business. Using her strengths in marketing and communications, paired with data and analytics, she works with clients to identify their key marketing challenges, brainstorm creative ideas and solutions to help address those challenges, and ultimately implement those ideas in a both seamless and impactful way. Kristen has a natural talent for quickly identifying a client’s story, and honing in on the best way to clearly deliver that message, whether through owned, earned or paid media such as bylines, blogs, press releases, social programs, and more.   

Kristen’s passion for client development began in the Bay Area, working for multiple radio and television conglomerates including Entercom, Clear Channel Radio, and Comcast Spotlight, the national advertising sales division of Comcast Corp. Her range of clients spans from global corporations to small, independent startups, delivering PR strategies that meet each clients’ individual needs. After spending the majority of her career working on behalf of major media corporations, Kristen is relishing working for a boutique PR agency that allows her to devote the time and attention needed to truly understand a client’s need and develop unique and distinctive solutions to attack those goals head on. She is a firm believer that the success of any marketing campaign begins with an open, honest line of ongoing communication with her client, and prioritizes those relationships from the start of any project. 

What does collaboration mean to you?

Simply put, collaboration ignites innovation. When you bring people together, from different backgrounds, career paths, industries, you are guaranteed to find ideas you may not have arrived at on your own. That is why I love collaborating with our clients - coming together to find new ways of telling their story. 

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