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Melissa Laverty

Senior Vice President

Washington, DC

Throughout her career, Melissa has worked to cultivate, foster, and grow long-term trusted partnerships with senior-level client stakeholders. She is particularly skilled at nurturing and mentoring highly functioning teams to develop strategic PR recommendations and programming, driving the execution of plans and campaigns to exceed client expectations. Specializing in announcement strategies, proactive media relations, and social media engagement, Melissa has led communications programs for transformative companies, including Illumina, BD, ATCC, and Criteo.

In addition to serving as a day-to-day client lead, Melissa oversees the Seismic Experience - ensuring the highest quality practices are brought to all aspects of our client work. She supports the pursuit and on-boarding of new business, and actively seeks opportunities for organic growth. Melissa’s early adoption of social media for B2B marketing led to the development of Seismic’s current turnkey program. She established workflows, processes, metrics, and reporting structure for what has become one of Seismic’s most valued programs.

Melissa’s career began with managing corporate and government events at one of Washington, D.C.’s largest and most prestigious hotels. She then took her talents to San Francisco where she led teams of corporate concierges, providing premier brands with customized loyalty solutions. There, she spearheaded the white-glove service offering that was tied to the launch of the American Express Centurion card. In 2014, she landed at Seismic, bringing with her a combination of marketing and client service expertise to the agency.

 

What does collaboration mean to you?

For me, collaboration is acutely tied to listening. I find it’s important during the first few weeks of a client engagement to pay close attention to their culture, values, objectives, and work style. By establishing this baseline, I’m able to present myself as an extension of their in-house staff, establishing a truly collaborative relationship, tailoring project strategies, and adapting communication styles.

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