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Vikki Herrera

Senior Vice President

San Diego

Vikki is a corporate communications and marketing professional with more than 20 years of experience developing and executing integrated marketing, PR, executive communications, employee communications and events. She specializes in working with clients at the intersection of healthcare and technology, helping to shape their market position and company perception through high-impact PR campaigns and overseeing account teams in delivering comprehensive external and internal communications programs.  

Her career spans working with Fortune 500 companies as well as highly successful, high growth start-ups. Prior to Seismic, she served as Vice President of Marketing at Emotient, a start-up using AI to read human emotion (acquired by Apple), working as part of the executive team to strategically position and launch the company with features in 20/20, Wall Street Journal and TechCrunch. Vikki also served as Head of Marketing and Communications for Openwave, a publicly-traded mobile software innovator. She has an extensive agency background, serving in strategic roles at several of the nation’s largest PR firms including Porter Novelli and Weber Shandwick, focused on delivering innovative PR programs for clients including Qualcomm, IBM, Hitachi and others.

Vikki holds a B.A., in English Literature from the University of California, Berkeley. She currently resides in San Diego, California with her husband, 2 kids and 3 fur babies.

 

Why is communications/storytelling your purpose?

When people ask me what I do for a living, I love answering with a simple explanation: I’m a professional storyteller. The power we hold as PR professionals to shape the perception of our clients and to shine a brighter light on health innovation is an awesome responsibility, and one that I take very seriously. I love sharing my passion and excitement with others - telling stories of groundbreaking work that is advancing the future of medicine - which inspires me to put forth my best effort every day, and hopefully encourages everyone on my teams to do the same

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