Offering a Proprietary Co-Lab Method for Data-driven PR Campaign Strategies, Diverse Specialty Practices, and a Flexible, Collaborative Client Experience Model
SAN DIEGO, October 15, 2021 — The Seismic Collaborative today launched with a novel approach to communicating the stories of the people, products and services that transform healthcare and save lives. CEO Lisa Rodriguez, a 25-year life science and technology communications veteran, heads up the firm that includes a constellation of highly skilled employees and consultants, led by SVP of Growth Vikki Herrera and SVP of Experience Melissa Laverty, and fully-vetted specialty service partners who are unparallelled in their ability to navigate the communications complexities experienced in today’s rapidly advancing health and life science industries.
The Seismic Collaborative evolved from Seismic Marketing, LLC, a boutique PR agency founded in 2008 by a team of global PR agency and Fortune 100 company corporate communications executives who wanted to form the agency they always sought to hire. The Seismic Collaborative’s model rejects traditional PR agency norms such as arbitrary billable hours and exorbitant real estate costs, focusing instead on high-touch, deeply engaged, collaborative partnerships that are structured upon the results achieved.
Building upon its foundation of success executing a range of strategy, media relations, content and social media services, The Seismic Collaborative is also unveiling its Co-Lab method. The method combines an in-depth client intake and onboarding system with a proprietary knowledge center that encompasses proven PR campaign executions and licensed research tools. The four stages of the Co-Lab method include: Design, Build, Test and Learn in an iterative and agile-cycled process that ensures programs continuously improve as data benchmarks are achieved and recalibrated based on program success.
“Seismic has rich experience serving organizations that have grown, expanded and advanced innovation in the health and life science industries. Especially at this time, it is incredibly fulfilling and inspiring to collaborate with people who have dedicated their lives to solving our world’s greatest healthcare challenges,” said Rodriguez. “Our mission at The Seismic Collaborative is to scale our proven communications strategies and data-driven PR approach to more clients through our proprietary Co-Lab method, which we created to generate maximum awareness with the audiences that matter most to them and best positioning their businesses for long-term success.”
“Seismic has been my go-to communications agency collaborator for the better part of a decade,” said client Nick Naclerio, Illumina Ventures’ Founding Partner. “They have significantly amplified the visibility of Illumina Ventures, several of our portfolio companies and key health and life science industry innovators.”
Seismic entered the health and life science industry over a decade ago when it was retained as Illumina’s exclusive PR agency of record for seven years, guiding the company’s communications efforts through explosive growth and securing consistent, credible earned media in scientific trade, business and mainstream outlets. Seismic has since built an impressive client roster. The Seismic Collaborative team is fully distributed and located in major US markets and healthcare and life science hubs, including San Diego, the San Francisco Bay Area, Seattle, Washington DC, New York and Boston.
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